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Brainstorming & evaluating business ideas

Do you have a few ideas but are unsure which one you want to explore further?

My tip has always been to focus on something you love doing because as the saying goes “Do it with passion or not at all.” 

Why do you think so many people never do anything with their ideas or start pursuing them half-heartedly? Starting a business is hard; if you are not passionate about it, you will give up at the first genuine hurdle. If you are passionate about something, then you will also be excited about it, and that is a great sign of a good idea! Can you see an opportunity to pursue a passion? Can you align a passion with an idea?

This short video by Steven Johnson is a great watch about where good ideas come from.

If you are still unsure as to which idea to focus on, below are three essential tips to help you evaluate your startup ideas effectively:

  1. Market research and validation: Conduct thorough market research to understand the industry, target audience, and existing competition. This research will provide insights into the size of the market, customer needs and preferences, and potential demand for your product or service. Validate your assumptions by talking to potential customers (the CO.STARTERS programme really helps with this!), conducting surveys, or analyzing relevant data. This step helps you gauge the viability of your idea and identify any gaps or opportunities in the market.

  2. Unique value proposition: Your startup should offer a unique value proposition that differentiates it from competitors and attracts customers. Evaluate how your idea solves a problem, addresses customer pain points, or improves existing solutions. Determine if your product or service provides a clear advantage, whether it's cost savings, efficiency improvements, better user experience, or novel features. Understanding and articulating your unique value proposition is crucial for positioning your startup effectively in the market. Tip: You can use the CO.STARTERS canvas as a tool to map each of your ideas out and see how they compare. 

  3. Feasibility and execution: Assess the feasibility of your startup idea by considering various factors, including available resources, required expertise, scalability potential, and technical feasibility. Evaluate if you have the necessary skills, team, and financial means to execute your idea successfully. Consider potential challenges, such as legal and regulatory requirements, and evaluate if your startup can overcome them. A realistic assessment of the feasibility and execution potential of your idea will help you understand if it's viable in the long term.

Hopefully, these tips will help you narrow down an idea to focus on and when you are ready to validate all your assumptions and take your idea to the next level, consider joining a business development programme such as CO.STARTERS.